I have just completed an update to my website to showcase new work and some of the current web trends such as the use of vibrant colors and more CSS animation. Even though the fundamental UX design and content has not changed significantly, the updates have had a dramatic impact on the overall look of the website.

My previous website launched less than 18 months ago and at the time I thought it looked pretty good, yet when I compare it to this updated website it now feels slightly dated.

This got me thinking. What is the life cycle of the average website and are smaller ongoing iterations better than one big refresh?

I guess it depends on how robust the development side of things are. If your website is not mobile responsive then you obviously need to create a new website using the latest responsive techniques. But if this has already been dealt with then refreshing your website, be it a ‘re-skinning’ with new colors, typefaces, images, etc, or adding new content, the process can actually be quite straightforward.

In recent months I have completed three website refreshes for clients and given the cost of design and implementation versus the results, it turns out to be a surprisingly cost effective project to undertake.

The moral to this story, don’t keep putting it off, thinking it’s some huge costly undertaking, your competitors will be forging ahead while you are left looking at the past, both figuratively and literally.